Digital Marketing Portfolios
Content Marketing Consultation*
Santa Rosa Real Estate
Market Research
I conducted SWOT and competitor analysis in the real estate sector in Santa Rosa, California.
Customers Personas
I built different customer personas by identifying consumer behavior, interests, pain points, and demographics.
Content Marketing Plan
I built a content strategy for the stakeholder and advised content topics.
Digital Marketing Specialist*
Market Research
I performed market research, and brand & SWOT analysis for Grainger in the MRO industry. I created customer personas & mapped out customer decision journeys.
Marketing Analytics
I managed a data analytics project for digital campaigns to answer marketing questions.
Digital Marketing Strategy
I created a digital marketing strategy & suggested content for marketing channels. I defined success metrics, KPIs, & tests to verify the recommended campaign.
Marketing Assistant*
NISSAN Leaf & Bogotá’s Tourism & Hotel Sector
- I performed market research, identified consumer behaviors, and conducted brand & SWOT analysis
- I planned financial & nonfinancial objectives, segmented customers and defined strategic objectives
- I proposed a marketing mix implementation for Bogotá’s hotel through the 4 Ps of marketing.
- I proposed a marketing mix implementation for Nissan Leaf with a review of the 4 Ps of marketing.
- I planned a market budget with projected sales & revenue sheets to achieve marketing goals
Marketing Analyst*
OSEMN Data Framework
I applied a data analysis process, OSEMN. I used SQL to pull data from a database. I scrubbed, explored, & interpreted data using spreadsheets and Python libraries (panda). I generated reports on Tableau.
Statistical Analyses
I applied descriptive & inferential statistical, cluster analyses, and hypothesis testing to answer marketing questions.
Experimental Methods on Facebook
I applied brand & conversion lift tests over Facebook & conducted an A/B test to optimize the ad.
SEO Consultant*
Architecture Industry
- I gauged SEO opportunities for the website & developed a target persona for the architecture industry.
- I conducted organic, competitors analysis, and technical SEO audit for the website
- I did keyword research in the context of customer journeys with informational or transactional KWs.
- I conducted content analyses, identified opportunities, and recommended potential topics.
- I suggested keywords for existing and suggested pages with SEO metrics to track & optimize.
Social Media Marketing
Management
I created customer personas & social media business pages. I designed posts & brand assets for social profiles in Photoshop & Canva.
Social Ads Campaign
I ran an entire AD campaign on Facebook & analyzed ad reports against marketing goals. I implemented brand surveys, holdout tests, and A/B tests on Facebook.
Marketing Insights
I presented campaign results to stakeholders like ROAS, ROI, Customer LTV, etc., and made recommendations.
* I have done these projects for my specialization studies on Coursera.